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Tuesday, July 24, 2012 - The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for June 2012, according to data compiled by STR Global. Year-to-date 2012, the region’s occupancy was virtually flat with a 0.1-percent increase to 63.7 percent, its average daily rate, in euro terms, was up 3.9 percent to EUR103.03, and its revenue per available room increased 4.1 percent to EUR65.64.

“ADR across Europe, in euro terms, continued to grow during June, showing robustness compared to the flatter occupancy performances recently”, said Elizabeth Randall, managing director of STR Global. “When comparing the first six months of 2012 to the first half in 2008, there is still ground to be made up. Revenue per available room is still EUR3.61 behind its 2008 first-half performance (EUR69.29). Europe overall saw only a limited increase in room supply, a 1.1-percent compound annual growth rate (CAGR), compared to 0.9% CAGR of demand increase over the last four years”.

Source: STR

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