TRAVEL ASSOCIATION NEWS
     
 
IBTM America Introduces a New Hosted Buyer Recruitment Plan For ITS 2016 Event

Wednesday, October 28, 2015 -

IBTM Americaibtm america, part of ibtm events, will be focusing once again on delivering a comprehensive mix of top level meetings industry buyers -with the focus on Corporate and Incentive planners – for its 2016 event which is set to take place in Nashville.





Jaime McAuley, Event Director, ibtm america commented: “Our focus is to offer both buyers and suppliers a platform to grow their business in the global meetings, events, conference and incentives industry, ensuring maximum ROI for both exhibitors and planners.




Confirming the right profiling of both planners and suppliers is fundamental to the matching process and we continually strive to create an improved individual experience for our Hosted Buyers, based around pre-scheduled business appointments, networking and learning.”





The show team will take to the road this month to engage in focus groups as well as customer visits all over the US. The first will be held in Southern Florida followed by another on the East Coast in early December. The purpose of this qualitative research will be to gain a clearer understanding of both exhibitor requirements and buyer business patterns and objectives.

 
   
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