DESTINATION NEWS
     
 
NYC unlocks its winter attractions in WTM London 2015

Tuesday, November 03, 2015 -

wtm london 2015NYC & Company, New York City’s official destination marketing organization, today announced a new year-round seasonal promotion, Unlock NYCTM, with the first iteration to expand visitation to the five boroughs during the winter, utilizing the new tagline, “Find a Winter Less Ordinary.





” The new marketing and communications initiative was unveiled during World Travel Market (WTM), the leading global event for the travel industry.





 Tips will highlight quintessential and only-in-NYC experiences that will help visitors discover New York City during the winter months.




 In January, February and March, a typically slower period of travel, traveler scan take advantage of the lowest hotel room rates of the year as well as NYC & Company’s signature dining and theater promotions.




“This winter, we are giving visitors the keys to unlock a more accessible, affordable and intimate NYC,” said Fred Dixon, president and CEO of NYC & Company. “Whether it’s walking the Brooklyn Bridge as snow falls, skating on one of the outdoor ice rinks, or keeping warm in a world-class museum, we’re encouraging visitors to discover a different side of NYC.”

 
   
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