ICCA launches new Big Data tool to find potential sponsors

Monday, November 02, 2015 -

ICCA ScandinavianBased on websites of international association meetings  the new tool analyses what sponsors have been involved in past-, or future confirmed events. As a result, 16,000 unique sponsors are identified who have high potential to be a sponsor of new events.

The tool gives ICCA members the option to filter the database of potential sponsors based on keywords related to the research field of the association meeting. It presents a list of potential sponsors, the number of association meetings they have been involved in and the details of those events.

ICCA CEO Martin Sirk said: “Our new Strategic Plan envisages that we become the essential Global Knowledge Hub for any data and information related to international association meetings. This latest Big Data tool is one more step on this very ambitious journey.”

The tool was developed in partnership with ICCA member Human Equation, a Montreal-based specialist in online and interactive marketing, and Big Data services and solutions.“The platform is another result of ICCA’s desire to innovate which has fuelled our partnership for the last three years. Moreover, we are always thrilled to see the receptivity and positivity of ICCA’s members regarding the new tools we develop”, says David Brochu, Human Equation’s Chief Strategy Officer at Human Equation.

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