The Priceline Group announces the acquisition of AS Digital

Friday, September 11, 2015 -

pricelineThe Priceline Group announced the acquisition of AS Digital, a leading provider of restaurant table and reservation management solutions. Based in Australia, AS Digital will expand The Priceline Group’s global footprint in the digital restaurant reservation booking business, following the Group’s acquisition of OpenTable in 2014.

AS Digital will roll into the OpenTable brand within The Priceline Group, and serve to accelerate OpenTable’s entry into the Australian market and expand its operations in Japan and across the Asia Pacific region. Terms of the deal have not been disclosed.

AS Digital operates ResPAK, a comprehensive table reservation and management software solution with a robust feature set that helps thousands of restaurants in over 40 countries manage their front-of-house operations seamlessly and efficiently. In addition, AS Digital powers mobile apps, widgets and websites under the brand that help consumers find and book restaurants all over the world.

“AS Digital is a pioneer in B2B software solutions for the restaurant industry, building a highly competitive brand in one of the fastest growing markets,” said Darren Huston, President and CEO of The Priceline Group. “This move extends the Group’s initiatives in digital and mobile commerce and accelerates our international efforts in online dining as we continue to scale this business.”

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