Travel Agents Report Record Use of GDS, According to New TravelClick Study

Thursday, September 24, 2015 -
TravelClickLogoTravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, and Phoenix Marketing International, a market research firm,

 recently concluded a study of more than 900 travel agents who are located throughout 48 countries, which revealed that travel agents are reporting a record use of Global Distribution Systems (GDS) to make hotel reservations. The 2015 Global Travel Agent GDS study surveyed travel agents worldwide who use Amadeus, Sabre and Travelport.

Advertising on the GDS opens doors for hoteliers
Over half of global travel agents who were surveyed (51 percent) reported that they are using the GDS more often compared to the past two years. Additionally, over a quarter (29 percent) of travel agents who were surveyed said that they are using GDS shopping displays more often compared to the past two years, and nearly two-thirds (65 percent) said that they are aware of the GDS promotional text messages.

Furthermore, among those who were aware of these promotional messages, nearly a quarter (24 percent) request additional information by viewing the screen that’s attached to the promotional message, and 29 percent look inside of the GDS system for this information. Sixty-nine percent of travel agents also reported that they will book a great hotel offer regardless of advertising screen type.

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